High Ticket Highlights
 

HIGH TICKET HIGHLIGHTS


Created exclusively for Coaches, Consultants and Experts

It will get easier to create and scale a High Ticket Group Program with my quick and to the point helpful AHAS, impactful insight and actionable takeaways.

Consider the Value Delivered when Pricing a High Ticket Group Program

high ticket group program irresistible high ticket offer Feb 06, 2024

Pricing your High Ticket Group Program can be quite daunting as well as confusing.

If you are planning (or already have) created a High Ticket Group Program you are super proud of, I need to emphasize that the value (or price) of it is NOT based on the deliverables included.  (I don't care HOW great they are!)   

The value (or price) of your High Ticket Group Program is not based on the deliverables of your program.

Examples of Deliverables:

  • Number of Coaching Calls
  • Content (Training Videos, worksheets, etc.)
  • Length of Program (30, 60 or 90 Days)
  • Live Events
  • Coaching Community

Instead, the price should be based on the VALUE of the BIG PAINFUL PROBLEM your High Ticket Group Program solves for your clients.

Let me repeat that! ⬇️

THE PRICE OF YOUR HIGH TICKET GROUP PROGRAM IS BASED ON THE PAINFUL PROBLEM IT SOLVES.


RULE OF THUMB

So how do you do that?

A good rule of thumb is to make sure that the VALUE your client will receive is EASILY 10X the value will receive in exchange for their investment. (You could even consider using 5X the value your program provides.)

When a potential client weighs the VALUE they will receive compared to the INVESTMENT they will make to enroll in your program it needs to be an absolute NO-BRAINER!

Let me use some broad examples to demonstrate: 

  • Charge $10K for a program that helps someone land a six-figure job in their field.  
    • Price of Program: $10K
    • Value: $100K or more
  • Charge $5K for a program that helps someone save their marriage and prevent losing half of their assets. 
    • Price of Program: $5K
    • Value: Assets at stake greater than $50K
  • Charge $8K for a program that helps someone obtain a business line of credit.
    • Price of Program: $8K
    • Value: Line of credit more than $80K

It is likely you may provide even more than a 10X value but you do need to be realistic as to what someone will actually pay for your program as they may doubt themselves that they can get the results.

Important Note: Not all PROBLEMS you solve can be measured in dollars. 

People will absolutely pay a premium to FEEL GOOD about their body, relationships or themselves.  

For example:

  • losing weight to increase their longevity
  • reducing stress to enjoy their life
  • gaining confidence to date again

In these cases you can simply research what the going rate is in your niche.

✴️ Additional Consideration:  When pricing your High Ticket Group Program consider if the VALUE is a one time value, or a value that they will receive year after year. ✴️ 


In closing this Highlight, I STILL want you to create a High Ticket Group Program with deliverables that you are absolutely proud of and provides the best high touch experience as possible!  Just remember where the REAL value lies! 

I hope that this Highlight will give you some clarity on not only IF you should create a High Ticket Group Program, but what the VALUE of it provides so that you can price it accordingly.

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