Experts Business Starter Kit

Create Your Introductory Online Course (Part 2)

digital products online courses podcast

In last week's episode I shared with you:

  • Why you should consider creating an Introductory Online Course
  • 2 Types of Introductory Online Courses

If you haven't listed to that episode I would recommend doing so.

This is Part 2 and in this episode, I am sharing a step-by-step roadmap to follow as you create your introductory online course.

Having said that, what I am going to teach you today you could also use to create a more comprehensive online course, such as your core offer. The steps are the same. The main difference is the topic you teach, and the amount of modules and lessons you create. 

Let's get started, shall we? Hello there, friends. Thank you for joining me today for part two of your introductory online course. This is Episode eight. And last week I shared with you Episode seven, which was part one of your introductory online course. And I just want to say thank you to all of you that reached out to me to tell me how inspired you were by last week's episode and how you actually got started creating your introductory online course.

There's nothing I love more than helping you take inspired action so you can modernize your expertize and monetize it online in last week's episode. If you haven't listened to it yet, I shared why I thought you should consider creating an introductory online course. And I also shared two frameworks that you could use for two different types of introductory online courses. So if you haven't had a chance to listen to Episode seven, highly recommend that you do so. And then come on back here to Episode eight, where I'm going to teach you step by step how to create your introductory online course. 

That's what I promised that I would share with you last week. Now, having said that, I'm going what I'm going to teach you today, you can also use to create a more comprehensive online course or a higher ticket online course, such as your core offer. The steps I'm going to share with you are really the same. The main difference is the topic that you teach in the course and then the amount of modules and lessons you create and of course, what you charge for it.

All right. So let's get started. I'm going to give you a step by step roadmap that you can use to create your introductory online course. Step number one of creating your course is to identify who your ideal student is or your ICRA, your ideal client avatar. In other words, who is the perfect person that your introductory online course will attract? This is the person that you want to attract that is going to continue to work with you and purchase your core offers, because they're just going to love your introductory online course so much and you're going to help them take those first steps that they can't help but to purchase additional offers from you.

Now, if you feel like you need some help with this step, identifying who your ideal client avatar is, I would invite you to listen to podcast episode number four called Your Perfect Person. I'll put a link to it in the show. Notes for you. All right, so after you've identified who your ideal student is, the next thing that you want to do is define the outcome for your student when they complete your course. In last week's episode, I shared two types of introductory online courses.

You can either teach a high level overview of your subject matter or the foundation of the journey that people go on with you, or in other words, the big picture of what it is that you do and what it is that you teach. So you're giving them an overview. You're looking you're not in the trees. You are looking at the forest. Or you could also teach a beginners course to help people get started with the first few steps of the journey that you help people with, because you once you get them started and they start seeing some success or having some ahas, then they're going to want to move forward, hopefully with you and purchase your core offer.

Once you've defined your students outcome, then it's time to name your course, now is not the time to get cute or clever. Just select a name that immediately makes it clear what your course is about and how it will help people. All right, so now that you've identified who your ideal student is and you've defined the outcome and you've named your course, now it's time to gather the tools and services that you'll need to create your online course. I'm going to share a list of what you will need and what you will use it for.

Now, mind you, we do not have to get fancy. My goal is for you to just get going and create your introductory online course. The first thing that you're going to need is, of course, delivery platform to house your course content and to protect it. So in other words, your videos, your your worksheets, et cetera, everything that you're including in your course, you need to protect it and you need to put it online.

Then when people purchase your course, they're going to receive a login excuse me, login credentials and then they can log in and take your course. Now, I personally use and recommend Kajabi* and I have a link for you in the show notes where you can try Kajabi* and actually get a free trial. You literally could get your online course up within a couple of hours. It's that easy. The next thing that you'll need to do is select a slide deck.

So if you're going to be teaching your lessons as a narrated presentation, so you're going through slides as you're speaking and teaching, you're going to need a slide deck such as PowerPoint, Google slides or Keynote in order to capture your audio. As you're presenting your lessons, you will need a microphone. The quality of your audio is so very important, friends. So please don't just rely on the microphone that you have on your desktop or in your laptop.

I recommend a USB microphone that you can simply plug into your computer. My favorite USB microphone is a blue yeti and that's actually what I'm recording this podcast with right now. Now, if you want to be really brave and you want to also record yourself on camera, we refer to this as direct to camera, then you will need a webcam for your computer. Again, I don't recommend you use the camera on your desktop or your laptop. Go ahead and spend the money to purchase a webcam.

You're also going to need a screen recording software to create and edit MP for videos for your lessons. So when you create your online course, you're going to be uploading videos there, MP for videos. So you need to create those. And you can do that with screen recording software. Screen recording software can record what is displayed on your screen, such as your slide deck when you're presenting or anything else that you're sharing on your computer, such as a PDF, or maybe you're teaching software or maybe, for example, I was teaching how to use KJB.

I would be screen sharing as I walked through it. So screen recording software is going to record whatever is on your screen. Your screen recording software also integrates with your microphone to record your audio as you teach, and it integrates with your webcam so that you can record direct to camera as you teach. So the screen recording software is kind of what pulls everything together, your audio, your video cetera. And then once you've recorded your lesson, you can immediately edit it in your screen recording software. 

I recommend using Camtasia if you use a PC and Screen Flow if you use a Mac, you can also use a web based service called Screen- Castomatic. All right. So next up, you are going to need graphics software to create a number of things for your course. You will need to create a logo, of course, logo. You will need to create thumbnail images for your modules and lessons, and you'll likely need images for your slide decks.

I recommend using Canva to create these. You can get a free account or you can pay around one hundred dollars a year for their premium or their pro account.

All right, and lastly, you need to use either Google Drive or Dropbox, because that's a safe place where you can house all of your course assets that you're going to be creating. So those MP4 videos that you work so hard on, any worksheets, your images, et cetera. All right.

So I've just shared with you the tools and services that you're going to need before you can create your course. Now, remember, we don't have to get fancy. We can just keep it simple and still create an online course that you're proud of. So the next step then is to create our course outline so that we can have a road map to follow our course outline will include all of our modules and our lessons in our course. The number of modules and lessons is going to vary based on what you are teaching. 

Now, this is an introductory online course, so you so keep it close to just a few modules with a few lessons. My favorite tools that I use whenever I'm creating an online program or helping my private clients create them is MindMeister* or WorkFlowy.  And I'll put links to those in the show notes as well. These programs, I love them because they help me brainstorm everything that I need to teach my students to get the results that I'm promising them so I can just brainstorm and get everything out of my head, put it in mind, maistre or workflow and then easily drag and drop and remove excuse me, move things around.

And then magically my modules and my lessons start appearing before my eyes so that it's really easy for me to know what I'm going to be teaching and then I can finalize my course outline. All right, so now after you have your course outline, it's time to create your lessons. Once you know what each of your lessons are going to be, then it's time to decide how you will teach each of your lessons. In other words, how are you going to deliver your lesson?

Are you going to teach your lesson presentation style with a slide deck as a visual or maybe you need to do screen sharing on your computer, or do you want to teach looking directly into the camera? You can also teach via a slide deck or screen sharing and also record yourself direct to camera. The delivery method that you choose really depends on two things what it is that you're teaching and the style of delivery that you are comfortable with, and you can also mix and match the delivery of your lessons.

So you could do some that are prisons excuse me, presentation style that you're recording as you present a slide deck, or some of them could be direct to camera. So you can kind of mix and match. Next, it's time to write your lessons. When I create lessons for my online courses, I use a very simple framework. I like to tell my students, hey, here's what I'm going to teach you in this lesson or here's what you're going to learn.

Then I teach it. And then at the end of the lesson, I quickly review what I taught them. And I also make sure that each lesson aligns with that module. So I have an overview of my module and what they're going to learn in that module in each of the lessons. Support that module. When you write each of your lessons, you'll also need to decide if you need a supplement to complement your lesson. For example, would it help your student to apply what you've taught or learn if you included a worksheet or a checklist, etc. 

So go through your lessons. Once you have them on your outline and you've already decided, how are you going to deliver them? You need to start writing them and then you need to determine if you want any supplements. Once you've written your lessons and now it's time to create them, if you're using a slide deck, you will need to create a presentation for each of your lessons. If you are recording direct to camera or screen sharing, I always recommend creating an outline for each of those lessons so that you can just follow that outline as you record it. 

Once your lessons are created, now it's time to record them camera lights, action, right? This is where you will get out your screen sharing software and you'll get out your slide deck, see if you're using them. You'll plug in your microphone to your computer, you'll plug in your webcam. If you're going to be doing any direct to camera recording, then you're going to hit record as you go through your lesson. And once you record your lesson, then you can immediately edit it in the software that I shared with you, Tasia and screen flow, so you can immediately edit it.

And then once you're done editing your videos or your lessons, then you will convert that recording from your screen recording software into an MP for video. So that is all taken care of for you using the screen recording software. You'll then publish them directly into the cloud using Google Drive or Dropbox so that all of your course content is nice and safe in the cloud and it's ready to upload into your course. It's all nice and organized. I recommend creating folders that match your modules and lessons so that once you go to put everything in your course delivery platform, it's very easy. 

All right. So now that you've done all that hard work creating and recording your lessons, it's time to publish your course inside of your course delivery platform. Now, as I mentioned before, I recommend using KJB. I have a link in the bio that you can use to get a free trial. You'll need to create your course inside your course delivery platform. This includes adding the name of your course, which I had you do earlier, and then you'll go in and you'll create each of the modules and then you'll create each of the lessons and you simply follow the course outline.

I also taught you to create so you add all the modules, you add all the lessons, and then you go in and you upload all of that content you created that is safely stored right now in Google Drive or in Dropbox. So you'll upload your MP for videos directly from Google driver Dropbox, and you will also upload any lesson supplements that you have as well. Then you need to use a software like Cannava to create the thumbnail images for each of the modules and lessons.

So once you create those thumbnail images, then you'll upload those into your course as well. Lastly, you want to put the final touch on your online course, you will add your course logo, you'll add any brand colors that you have and any fonts that you want to use in your course. And by the way, your brand colors and fonts, you'll be using those when you create those thumbnail images as well. So, again, all of these steps that I just shared with you, these are the same steps you'll follow even if you're creating a more comprehensive course or a core offer.

But these are the steps you'll also follow to create an introductory online course. This is all you need to do. Just follow the steps that I shared with you. I sincerely hope that this roadmap I shared is going to give you the courage and confidence to just get out there and create your course. Now, if you'd like any coaching support or detailed tutorials on doing all of these tasks, I would invite you to join us in the Experts Business Club.

You can go to learn more. We are always working together on creating our courses and signature programs and coaching and membership sites and lists, building, et cetera. So we offer a lot of handholding, a lot of support and a lot of training. And I'd love to see you in the Club. Once you have your introductory online course done, you can start generating income sooner rather than later and start building an audience of people that know, like and trust you and invest in your core offer.

Not to mention you will get through the learning curve of creating an online course without getting so overwhelmed because you only have a few modules and lessons to create if you were to just go straight into your core offer or a really big online course. Trust me when I tell you this is new to you, it can get a little overwhelming. But if you create your introductory online course, first you'll get the practice and then it'll just be easy peasy for you when you create your core offer.

And again, these steps that I shared with you, you can use these steps to create your core offer, et cetera. These are not steps just to create an introductory online course.

OK, everybody, that is all for this episode, I hope that this was helpful and I'd love to see you inside the experts business club. All right. I will see you in next week's episode. Bye for now.