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Created exclusively for Coaches, Consultants and Experts that want to create and launch a High Ticket Group Program to share their expertise online and create scalable income.

Don't Offer Bells & Whistles in your High Ticket Group Program

high ticket group program Mar 13, 2024

In this High Ticket Highlight I want to point out a mistake that many Coaches, Consultants and Experts make when they create their first High Ticket Group Program.

If you are like me, you care a lot about your clients.  Every time you turn around, you try to over deliver.

The tendency to do this will be magnified when you finally get the courage to raise your prices and sell a High Ticket Group Program.  (Ask me how I know!)

In other words, when you create and design your High Ticket Group Program you will likely try to overcompensate, or make your offer more appealing by adding all kinds of bells and whistles such as extra features, bonuses, etc. 

You might even find yourself trying to make your offer seem more valuable by throwing in one-on-one calls since that is what you are used to doing.  (That defeats the purpose of leveraging your time and creating scalable coaching income if you go back to filling your calendar with one-on-one sessions.)

PLEASE, PLEASE, PLEASE DON'T DO THAT!

The transformation that your High Ticket Group Program offers should make your offer irresistible without adding lots of bells and whistles. 

High ticket buyers do not care about lots of extra things that will just take more time to consume.  Instead, they want to solve their painful problem AS SOON AS POSSIBLE.

That is why it is important that you correctly identify the painful problem that your High Ticket Group Program solves and do the research to ensure people are actively looking to solve that problem.

Then, you need to make sure that your messaging is CRYSTAL CLEAR so that your potential clients understand exactly what the transformation is that your High Ticket Group Program offers.

So to summarize- YOU DO NOT NEED LOTS OF BELLS AND WHISTLES in order to charge high ticket for your group coaching program!  Instead, you need to focus on solving a painful problem that is worthy of charging high ticket for.

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